ProfitFill Case Study

Action Furnace, $50 Million Residenial HVAC Company
Alberta Canada

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Case Studies: Action Furnace

How ProfitFill Helped Action Furnace Grow from $9M to $50M in Annual Revenue

Overview

Action Furnace, a leading HVAC company, partnered with us to transform their PPC strategy and scale their business from $9 million to $50 million in annual revenue. By leveraging a version of our ProfitFill software over several years, we built a marketing engine that adapts to their real-time capacity, maximizes profitability, and fuels sustainable growth.

The Challenge

When we first began working with Action Furnace, they faced the same challenge many home service companies do—spending on ads even when their schedule was already full, leading to wasted marketing dollars and inefficient lead flow.

Their goal was simple but ambitious

  1. Generate high-quality leads

2. Maintain profitability at scale

3. Avoid overbooking and service delay

The Solution: ProfitFill in Action

We implemented ProfitFill’s capacity-based bidding system, starting with a simple on/off ad toggle based on booking levels. Over time, the software evolved to become a finely tuned, data-driven tool:

  • Capacity Throttling: Ads are turned up when there are schedule gaps and dialed down when booked out.
  • Postal Code & Keyword Optimization: The algorithm pinpoints the best-performing areas and search terms.
  • Revenue Attribution: ProfitFill reads every invoice, linking each dollar of revenue back to the originating click

This granular tracking allows Action Furnace to invest in the right clicks—every time

Capitalize on what’s working.
Stop what isn’t.

ProfitFill uses machine learning to automate your digital advertising towards profit.

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Key Results: March 2025

  • Blended cost per lead (PPC): $97
  • Sales leads: ~$141/lead.
  • Repair leads: ~ $121/lead.
  • Web Conversion Rate: 31.5%
  • % of searches they show for: 46%
  • ROI from PPC: 6X ($170K spent on PPC, $1.17M revenue)

The Impact

By combining operational insights with precise PPC control, ProfitFill has helped Action Furnace:

  • Scale efficiently without overbooking, and while ensuring they don’t have too many unsold jobs per business unit.
  • Maintain consistent profitability across service types.
  • Continue to grow aggressively while keeping lead quality high.
  • Today, ProfitFill is fully dialled in for Action Furnace, and their growth trajectory shows no signs of slowing. Action Furnace is now boasting over $50,000,000 per year in annual revenue across dominating three markets as the industry leader.
Visit: https://actionfurnace.ca/: Action Furnace: Case Study

Why Choose ProfitFill?

Make More Money

Don’t let your most profitable hours sit empty. ProfitFill fills your schedule’s final jobs with high-converting leads

Data-Driven Targeting

ProfitFill knows which keywords and zip codes bring in more profit to your business. It automatically throttles better performing ads up and less profitable ads down.

Capacity Ad Throttling

ProfitFill reads your current capacity for each business unit and throttles your ad spend to get you only the jobs you need, when you need them.

Partner with ProfitFill and transform your approach to marketing—where data meets profitability, every time.

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ProfitFill automates your digital advertising towards profit.

Earn more profit by filling every last job on your schedule.

ProfitFill integrates with your scheduling software—like ServiceTitan—to intelligently manage your Google Ads based on real-time capacity. When your team has open availability, we increase ad visibility to bring in more leads. When your schedule is full, we pause campaigns to prevent unnecessary spend. The result? No wasted budget, no guesswork—just the right leads at the right time.

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