ProfitFill Case Study

4-Star Electric
Alberta Canada

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Case Studies: 4-Star Electric

Case Study: How ProfitFill Helped 4 Star Electric Dominate Their Market and Sustain 30% Annual Growth

Overview

4 Star Electric, a leading residential service electrical company in Calgary, Alberta, partnered with ProfitFill over five years ago with a clear goal—become the top choice for homeowners in their market and maintain a consistently full schedule. Today, they hold the #1 ranking for all their targeted keywords, maintain a 10-day booking board, and have achieved 30% year-over-year revenue growth every single year since working with ProfitFill.

The Challenge

When we began working with 4 Star Electric, they were competing in a crowded market, with competitors aggressively investing in digital marketing. Their goals were to:

  • Secure top organic rankings for all high-value service keywords
  • Keep their job board full without overbooking
  • Achieve steady, predictable revenue growth

The Solution: SEO Leadership + Strategic Ad Spend

  • SEO Domination: We executed a long-term search engine optimization strategy that propelled 4 Star Electric to the top spot for all target keywords in their service area, solidifying their organic lead flow.
  • LSA-First Ad Strategy: Leveraging Local Service Ads (LSA) as the primary paid acquisition channel, we ensured steady lead volume at a low cost.
  • PPC for Stability: A small, highly targeted PPC budget was maintained to fill gaps and keep their 10-day booking board intact year-round.

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Key Results

  • #1 SEO ranking for all primary service keywords
  • 10-day booking board maintained consistently
  • Average Cost per Lead: $120
  • Average LSA ROI: 6.5X ROI
  • Average PPC ROI: 8.5X ROI
  • Annual Revenue Growth: 30% every year for five consecutive years
  • Became the largest residential service electrical company in their market

The Impact

The combination of strong SEO dominance and a capacity-driven paid media strategy allowed 4 Star Electric to grow steadily without overextending their team. With ProfitFill, they’ve built a predictable, profitable marketing engine—and they are now positioned for their next phase of scale and expansion.

Why Choose ProfitFill?

Make More Money

Don’t let your most profitable hours sit empty. ProfitFill fills your schedule’s final jobs with high-converting leads

Data-Driven Targeting

ProfitFill knows which keywords and zip codes bring in more profit to your business. It automatically throttles better performing ads up and less profitable ads down.

Capacity Ad Throttling

ProfitFill reads your current capacity for each business unit and throttles your ad spend to get you only the jobs you need, when you need them.

Partner with ProfitFill and transform your approach to marketing—where data meets profitability, every time.

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ProfitFill automates your digital advertising towards profit.

Earn more profit by filling every last job on your schedule.

ProfitFill integrates with your scheduling software—like ServiceTitan—to intelligently manage your Google Ads based on real-time capacity. When your team has open availability, we increase ad visibility to bring in more leads. When your schedule is full, we pause campaigns to prevent unnecessary spend. The result? No wasted budget, no guesswork—just the right leads at the right time.

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