ProfitFill Case Study

Rainforest Plumbing and Air, Residential and Commercial
Phoenix, Arizona

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Case Studies: Rainforest Plumbing and Air

Case Study: How ProfitFill Helped Rainforest Plumbing & Air Boost ROI and Rankings

Overview

Rainforest Plumbing & Air, a large residential and commercial HVAC and plumbing business in Phoenix, had strong growth potential but was held back by previous PPC and SEO tactics from a former agency. These practices left them with spammy, keyword-cannibalizing pages and low-quality paid traffic.

In just two years of working with ProfitFill, Rainforest transformed their marketing, achieving:

  • 9.8X ROI on Google Ads
  • A surge from 300 to 1,600+ organic keywords ranked
  • Over 2,000 keywords in Google’s AI Overview

The Challenge

Before working with ProfitFill, Rainforest’s digital presence was using spammy pages and bidding on the wrong keywords on search. They were in need of a complete overhaul.

  • Keyword cannibalization from poorly built SEO pages
  • Inefficient PPC campaigns with high costs and low quality leads
  • Over-reliance on outdated tactics instead of sustainable strategies

They needed a clean slate—a strategy that prioritized long-term growth, ROI tracking, and capacity-based ad optimization.

The Solution: Cleaning, Building, and Scaling

We began by removing and restructuring spammy SEO content, ensuring each service had a unique, optimized presence without cannibalizing keywords. From there:

  • SEO Rebuild: Refined site structure, optimized service pages, and built high-value content. Result: organic keyword rankings grew from 300 to 1,600+ in 24 months, and over 2,000 in Google’s AI Overview.
  • ProfitFill-Powered PPC: Applied capacity-based bidding to their Google Ads and Microsoft Ads accounts, prioritizing the most profitable services and times.
  • Cross-Platform ROI Analysis: Used ProfitFill to track spend and revenue by click source across Google Ads, Microsoft Ads, Meta Ads, and Local Service Ads (LSA).

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Key Results

Google Ads

  • Spend: $39.42K
  • Leads: 210
  • Cost per Lead: $187.72 (↓33.41%)
  • ROI: 9.8X ($38,750 spend → $418,898.12 revenue)

Bing / Microsoft Ads

  • Spend: $17.76K (↑386%)
  • Leads: 99 (↑890%)
  • Cost per Lead: $179.38 (↓50.88%)
  • ROI: 5X ($18K spend → $91K revenue)

Meta / Facebook Ads

  • Spend: $812.82
  • Leads: 10
  • Cost per Lead: $81.28 (↓45.64%)
  • ROI: 5.5X ($1K spend → $5.4K revenue)

Google LSA / Local Service Ads

  • Spend: $6.1K
  • Leads: 102
  • Cost per Lead: $59.84
  • ROI: 6.5X ($6.1K spend → $47K revenue)

The Impact

By replacing short-term “quick wins” with sustainable growth strategies, Rainforest Plumbing & Air now enjoys:

  • Higher-quality leads at lower costs
  • Dominant presence in both traditional and AI-powered search results
  • Consistent profitability across platforms thanks to precise ROI tracking and capacity throttling
  • Today, Rainforest’s marketing is cleaner, smarter, and more profitable than ever—and their growth trajectory is just getting started.

Why Choose ProfitFill?

Make More Money

Don’t let your most profitable hours sit empty. ProfitFill fills your schedule’s final jobs with high-converting leads

Data-Driven Targeting

ProfitFill knows which keywords and zip codes bring in more profit to your business. It automatically throttles better performing ads up and less profitable ads down.

Capacity Ad Throttling

ProfitFill reads your current capacity for each business unit and throttles your ad spend to get you only the jobs you need, when you need them.

Partner with ProfitFill and transform your approach to marketing—where data meets profitability, every time.

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ProfitFill automates your digital advertising towards profit.

Earn more profit by filling every last job on your schedule.

ProfitFill integrates with your scheduling software—like ServiceTitan—to intelligently manage your Google Ads based on real-time capacity. When your team has open availability, we increase ad visibility to bring in more leads. When your schedule is full, we pause campaigns to prevent unnecessary spend. The result? No wasted budget, no guesswork—just the right leads at the right time.

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