Tag: profitfill hvac marketing

  • The Role of HVAC Operations in Successful Marketing

    The Role of HVAC Operations in Successful Marketing

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    by

    Amber Craig
    in

    In HVAC marketing, your operations team plays a critical role in determining campaign profitability. From call center booking percentages and cancellation rates to technician conversion and average revenue per service call, each operational metric impacts how well your SEM campaigns perform. In this blog, we break down the most important operations KPIs—opportunity calls, replacement opportunities,…

  • How HVAC companies can evaluate Search Engine Marketing (SEM)

    How HVAC companies can evaluate Search Engine Marketing (SEM)

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    by

    Amber Craig
    in

    If your HVAC company is investing in Search Engine Marketing (SEM), understanding the key performance indicators (KPIs) is essential to evaluating success. From impressions and click-through rates to cost per conversion, each metric tells a part of the story about how well your campaigns are performing. In this blog, we’ll break down the most important…

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