Amanda Wilhelm is the CEO and Founder of ProfitFill, a software built to help home service businesses turn marketing budgets into measurable profit. With more than a decade in digital marketing—and nearly ten years specializing in the HVAC, plumbing, electrical, garage door, and roofing industries—Amanda has worked with companies ranging from small family businesses to enterprises generating over $100 million in annual revenue. While she’s best known for her expertise in Google PPC and profit-focused ad strategies, Amanda’s background covers the full spectrum of digital marketing—SEO, Facebook and social media ads, brand awareness campaigns, website development, and conversion optimization. This wide-ranging experience allows her to connect every part of a company’s online presence to one goal: sustainable, profitable growth. Amanda built ProfitFill to solve a costly problem she saw again and again—businesses paying for ads even when their schedules were already full. By combining capacity-based bidding with profit-first marketing principles, ProfitFill ensures companies only invest in ads when they can actually take on the work, while tracking ROI across platforms like Google Ads, Bing Ads, and Local Service Ads. When she’s not helping businesses get more from their marketing, Amanda is exploring how AI will shape the future of search and advertising, testing new ideas, and sharing practical insights to make digital marketing less overwhelming—and far more effective—for business owners.