Tag: ppc

UPDATE: Google Just Flushed Your Local Service Ads—Here’s How to Survive the PMAX Mandate

Jul 21, 2026

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by

Amanda Wilhelm

in Blogs

Google just flushed Local Service Ads (LSA) and is forcing home service businesses onto Performance Max. If you’re not already running PMAX inside your Google Ads account, this announcement could hit your lead flow hard. This guide breaks down what’s changing, what you need to fix with your CRM, phones, and agency, and how to…
Why Cross-Platform Budget Management Is One of the Biggest Challenges in Paid Media

May 13, 2026

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by

Inna Hrechanovska

in Uncategorized

Managing paid ads sounds simple in theory: Set a budget. Launch campaigns. Optimize performance. But once you start managing large advertising accounts — especially in industries like HVAC, plumbing, or home services — budget management becomes far more complicated than most people realize. Today, advertisers rarely run campaigns on just one platform. A typical account…

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Tag: ppc

UPDATE: Google Just Flushed Your Local Service Ads—Here’s How to Survive the PMAX Mandate

Why Cross-Platform Budget Management Is One of the Biggest Challenges in Paid Media

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Capitalize on what’s working.Stop what isn’t.